June 16Jun 16 #334 Link to comment https://community.webinsiders.com/topic/105-how-do-you-measure-if-your-content-marketing-is-working/ Share on other sites Share on Facebook {lang="reddit_text" Share on LinkedIn Share on Pinterest Share on X More sharing options... I have been blogging for a year and I cannot tell if it is working. Traffic is up but revenue is flat. What metrics do you actually track to know if your content marketing is delivering ROI?
June 17Jun 17 #393 Link to comment https://community.webinsiders.com/topic/105-how-do-you-measure-if-your-content-marketing-is-working/#findComment-393 Share on other sites Share on Facebook {lang="reddit_text" Share on LinkedIn Share on Pinterest Share on X More sharing options... Traffic up, revenue flat means you're attracting browsers not buyers.Stop tracking page views and start tracking these instead:- Email signups from blog posts: if people read and don't subscribe, your content has no lead gen value- Conversion rate by post: which articles actually lead to sales?- Time on page vs bounce rate: high traffic with low time means people land and leave. Wrong audience or wrong headline.- Keywords that bring intent:"best X for Y" converts better than "what is X" every timeThe one that changed everything for me: I mapped every post to a stage of the buyer journey like top of funnel, middle, bottom. Realized 90% of my posts were top of funnel and no wonder revenue was flat. I was teaching people but never asking them to buy.Add one bottom-of-funnel post for every four educational posts and see what happens. Edited June 17Jun 17 by Sara
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