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Pricing yourself is harder than doing the actual work

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Struggling with this lately. I know what I offer is good and clients are happy. Results are there but every time I have to put a number on it my brain freezes.

I've tried hourly, tried project-based and tried value pricing but still second-guess myself every time.

How do you guys figure out what to charge?

Do you have a formula or just go with gut feel?

  • 2 weeks later...

My pricing page with 3 tiers outperformed single-price by 45%. Middle tier got 60% of selections. Anchoring works.

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