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SEO doesn’t feel as reliable as it used to lately.Is anyone else noticing same?

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I’ve worked in SEO for a while and I know it goes up and down, but lately I’ve been doubting it more. With AI changing search and rankings feeling unstable, it’s getting harder to explain results to clients. Is anyone else feeling this change or is it normal?

You’re not the only one..SEO feels like everyone is just adapting on the go right now since AI changed everything and old strategies don’t work the same. Hard part is explaining to clients when rankings and traffic move unpredictably even when everything is done right.

You’re not alone...I feel a bit lost too. Some blog posts suddenly perform well and even bring leads through LLMs, while others with the same effort and SEO process just don’t take off. Traditional search also feels less stable than before.

Agree, SEO is now spreading across multiple channels instead of just traditional search

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