June 11Jun 11 #114 Link to comment https://community.webinsiders.com/topic/42-what-does-your-post-launch-email-follow-up-actually-look-like/ Share on other sites Share on Facebook {lang="reddit_text" Share on LinkedIn Share on Pinterest Share on X More sharing options... I always nail the pre-launch and the launch but the post-launch follow-up is a mess. What does your email sequence actually look like after the cart closes? How do you keep momentum without being annoying?
June 11Jun 11 #116 Link to comment https://community.webinsiders.com/topic/42-what-does-your-post-launch-email-follow-up-actually-look-like/#findComment-116 Share on other sites Share on Facebook {lang="reddit_text" Share on LinkedIn Share on Pinterest Share on X More sharing options... I send a simple thank you to buyers with a quick win they can implement in ten minutes. Then a survey to non-buyers asking what would have changed their mind. Data beats guessing.
June 11Jun 11 #117 Link to comment https://community.webinsiders.com/topic/42-what-does-your-post-launch-email-follow-up-actually-look-like/#findComment-117 Share on other sites Share on Facebook {lang="reddit_text" Share on LinkedIn Share on Pinterest Share on X More sharing options... I wait three days then send a case study to the entire list. Buyers feel validated. Non-buyers see what they missed. It is the highest revenue email I send outside of the launch itself.
June 11Jun 11 #118 Link to comment https://community.webinsiders.com/topic/42-what-does-your-post-launch-email-follow-up-actually-look-like/#findComment-118 Share on other sites Share on Facebook {lang="reddit_text" Share on LinkedIn Share on Pinterest Share on X More sharing options... Most people go silent after the launch. That is the mistake. The follow-up should start the relationship, not end the campaign. If you are only emailing to sell, you are doing it wrong.
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