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For those using AI in their business, what marketing tasks has it genuinely helped with, and where has it fallen short?

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AI is moving so fast right now, and I've been experimenting with it quite a bit in marketing. Some things have worked really well, while others haven't been as useful as I expected.

I'm curious:

1. Where do you think AI still falls short in marketing?

2. Are there any acquisition channels that only make sense because of AI?

3. What tools, workflows, or experiments have given you the best results and which ones haven't?

Interested to hear what's been working for others.

I've tested a few AI driven workflows, and the biggest wins came from using AI to support ideas rather than generate the final output. That balance seems to work besttt

Honestly, same experience here. AI is crazy good for speeding things up and testing ideas, but when it comes to real strategy and understanding people, it still feels a bit off. The best results I’ve seen is using it as a helper, not a decision maker.

Good questions. Here's my honest take after a year of testing:

1. Where it falls short:

Tone is the biggest one for me. AI can write something that sounds correct but it often misses the voice. It's generic by default. You have to fight it to sound like a real person. Also, it's terrible at anything that needs fresh opinions or real experience. I wouldn't trust it for thought leadership without heavy editing.

2. Channels that only exist because

Automated content repurposing is the big one. Taking one long video or post and having AI chop it into clips, tweets, email snippets, whatever. That workflow barely existed before because the manual effort was insane. Now you can turn one hour of content into a week's worth of posts.

3. What's worked:

ChatGPT for first drafts of emails and social copy. I rewrite a lot but it saves me from staring at a blank screen.

Tepurposing tools that turn YouTube videos into blog posts and social clips. Big time saver.

AI for summarising long articles or research. Helps me stay informed without spending an hour on every piece.

4. What AI hasn't

AI for customer support. It works for basic stuff but people can tell and they don't love it.

Fully automated content calendars. No human oversight means everything sounds the same and nothing has a real point of view.

AI image generation for branding. It looks AI-generated and people notice. Fine for internal stuff though.

Curious what's worked well for you so far?

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