Honestly, it feels like AI has quietly become part of most people’s marketing workflow now. The interesting part isn’t if it’s used anymore, but how much control you’re actually giving it. I’m curious do you ever let it fully shape something like a caption, email, or ad and then just publish it? Or is it more like you use it for rough ideas and then end up rewriting everything in your own voice anyway?

And what about the bigger stuff like strategy or client work do you feel comfortable letting AI influence those decisions, or do you keep it strictly for things like research, inspiration, and brainstorming?

Where do you personally draw that line, and what’s behind that choice?

Honestly same. I use AI a lot for ideas and rough drafts, but I still don’t fully trust it for client stuff. I usually just rewrite everything in my own way before sending it out.

For me it’s somewhere in between. I use AI for ideas and first drafts, but I always rewrite to match the brand voice. For strategy and client work I only use it for support, not final decisions.