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How do you balance client work and building your own product

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I am drowning in client work but I know I need to build my own product for long term sustainability. Every time I block time for product work, a client emergency eats it. How do you actually balance both?

You don't balance it, you prioritize.

Client emergencies feel urgent and your product feels optional. That's why clients always win.

Here's what actually helps:

Pick the time of non-negotiable like Tuesday 8-11am no clients, calls and put the phone away. Treat it like surgery. Client emergency during that time? "I'll check at 11." The world doesn't end and try it once and see.

Ship something imperfect, first version can be embarrassing just get it out.

You're not looking for balance and not for boundaries, set them this week.

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