Everyone talks about revenue and freedom. Nobody talks about the loneliness, the self-doubt, the admin, the taxes, the isolation. What is the hardest part for you that does not make the highlight reel?

For me, it was time investment. You have to be willing to invest a good amount of time and it will almost always be unpaid. This is especially true when you are at the starting line or your business is still in its infancy.

The hardest part is doing the work when there’s no immediate reward and no one cheering you on

The loneliness. I work from home. My partner works in an office. I have no coworkers. No water cooler. Some days I do not speak to another adult until dinner. It is the part I was least prepared for.