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What you should really know about paid ads

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Most clicks and traffic from paid ads are often not as genuine as they seem, and smaller advertisers can end up wasting money competing in a system that isn’t always fair

You’re partly right..there’s definitely a lot of bot traffic online, and click fraud does exist in some cases, which means not every ad impression is truly seen by a real person but that doesn’t mean ads are useless. A well planned campaign can still reach real audiences and deliver solid results

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