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How do you usually come up with creative directions for email campaigns?

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For email campaign ideas, do you tend to break down what other brands are doing, or do you rely on dedicated resources like blogs, newsletters, or creative platforms..

Start with your audience talk to them, understand them, and see things from their perspective. Then shape your message around what matters to them. Also consider where they are in the customer journey.

@Sophia The idea of fully getting into your audience’s mindset really stood out to me..it feels quite powerful and insightful.

I don’t just follow other brands..I also spend a couple of hours each week on Pinterest building mood boards. Whenever I plan a new campaign, I create a fresh board for both design and promo ideas based on the theme

My highest-converting lead magnet? A 3-page PDF that took 2 hours to make. Not the 40-page ebook that took 2 weeks.

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