Taylor_Biz

A before and after teardown of a real client project. showed the messy middle, not just the polished result. people want to see the process.

Success is when a client refers me without me asking. that means i did good work and they trust me enough to put their name on it. that's the real test.

dream big. my dream was too big and i failed for two years. scaled down, succeeded, then grew from there. realistic goals build the foundation for big dreams.

Voice notes in dms. sounds weird but sending a 2-minute voice message to engaged followers has converted more than any ad i've run. personal scale.

the best repurposing is updating old content. my 2022 blog post with 2024 updates outperforms new content. freshness signals matter.

tell the story of why i created the offer. the origin story. people buy from humans, not faceless companies. vulnerability is a differentiator.

Unfollowed everyone in my industry for a month. anxiety dropped 50%. now i curate ruthlessly. my feed is peers at similar stages, not people who make me feel inadequate.

I use podcasting as networking, not audience building. every guest becomes a relationship. every relationship becomes opportunity. the downloads are secondary.

The lifestyle is real but the photos are curated. nobody posts about the visa stress, the time zone math, or the loneliness of dinner alone in a foreign city. it's instagram vs reality y'all.

The client who ghosted me the longest came back with a referral and an apology. I took the referral. Life is strange.

Lol i did the opposite of what everyone says. i raised prices on ALL my clients at once with zero warning. lost two, gained three better ones within a month. was it reckless? absolutely. would i do it again? probably not. but man that adrenaline rush was something else.

My scope doc is one page. bullet points. no fluff. when they ask for extra i point to the page like it's a weather report. Happy to add that, let me send a revised estimate. Works every time. the key is sounding bored not annoyed.

I email when i have something worth saying. sometimes that's 3 times a week. sometimes that's once. my list stays engaged because i respect their attention.

Said yes to every project including one that required skills i didn't have. learned on the client's dime. felt gross about it. never again. now i say "that's not my specialty but i know someone" and take a referral fee.

Ok so my fire them signal is when i start procrastinating on their work BEFORE i even open the file. like i'll clean my kitchen, organize my desktop, anything to avoid starting. the dread arrives before the task. that's when i know.