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How do you price a coaching package without feeling like you're guessing?

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I have been freelancing for about eight months and a prospect just asked me for a coaching package. I have no idea what to charge. I feel like I'm pulling numbers out of think air. How did you figure out your first price without looking like an amateur?

Great thread. I was stuck on this for months. What helped me was framing it as strategy, not coaching. Same work, different label, higher perceived value.

Everyonre overthinks this. Pick a number that feels slightly uncomfortable and say it with a straight face. If they do not flinch, it is too low. If they laugh, you know your ceiling.

  • 3 weeks later...

Client paid 50% upfront then went silent for three weeks. I paused everything. They resurfaced, apologized, paid the rest. Hannah's pause strategy works.

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