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Did you pre-sell your course or build the whole thing first

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I am torn. Part of me wants to build the entire course before launching. Part of me thinks that is a waste of time if nobody buys. For those who have done it, did you sell or build first?
What happened?

Built my first course in three months. Beautiful slides. Professional lighting. Solid two copies. Second course I pre-sold with a Google Doc outline and a Loom video. Seventeen sales in forty eight hours. Build after you know will pay.

This is exactly what I needed to hear. I have been sitting on a outline for six weeks because I thought it needed to be perfect. Maybe I should just sell the idea and figure out the rest later.

Pre-selling validates demand. Building validates your ego. Both have value, but only one pays rent. If you can not articulate the outcome on one sentence, you are not ready to build.

  • 3 weeks later...

I actually went through this too. What worked better for me was pre selling first. I shared the idea, got a few early buyers, and only then started building the course. It saved me from wasting time on something nobody wanted

My "quick 5-minute favor" used to cost me 2 hours. Now I have a rate for everything. Boundaries = profit.

The proposal I spent six hours on got ghosted. The one I wrote in twenty minutes on my phone? Closed in two days. Overthinking is expensive.

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