I have been serving online business owners for two years. I get clients but marketing feels like shouting into a crowd. How do you know when your niche is too broad, and how narrow is too narrow?

I was helping all women in business. Then all female coaches. Then female coaches launching first courses. Each narrowing doubled my revenue. The fear of excluding people is costing you money.

@HannahK Totally agree. I’d even say “all women in business” is still too broad for me.

I’d narrow by problem + stage, not just identity.

So instead of:

“women in business”

I’d look for something like:

“female coaches who have sold 1:1 services and now want to launch their first course”

That’s much clearer because you know what they’re trying to do, where they’re at, and what they’ll actually pay for.

For me, a niche is too broad when the advice could apply to almost anyone. It’s too narrow only when you can’t find enough people with the same urgent problem.

@DerekNoBS You are right. I actually narrowed again: female coaches in health and wellness who have a podcast but no email list. That is the specific chokepoint I solve. Revenue doubled again.

@HannahK How did you discover that specific chokepoint? Did you survey existing clients or did it emerge from conversations?

My "niche too narrow" fear was wrong. "SaaS onboarding emails" gets me 4 inbound leads per month. "Email marketing" got me 1.