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Is X a good platform for businesses or should I stick with Facebook?

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I used X back when it was Twitter for awhile. I stopped using it around 2015 I think it was because it was becoming too political. I moved over to Facebook as a means to talk to people online as well as for business purposes. I was able to get a small successful business built off a Facebook page but after Covid hit, it tanked. I stopped bringing in revenue through it. I am not sure if I should continue with Facebook for future plans or try X. I heard you can earn revenue on the platform as well which would be helpful.

I think Facebook is better for smaller businesses and X is better for larger businesses, especially chain franchises, gaming, and the tech industry. I don't see very many people using X for small businesses anymore because the algorithm seems to favor other things. At least in my experience. I am still going to attempt to make use of it though.

Why not both? You can get a good mix that way. I never tell people to limit their socials. Even if one works better than the other, having multiple accounts helps to build trust, traffic, and generate the concept of your website or business being authentic.

On 6/11/2026 at 9:12 AM, justdave said:

I think Facebook is better for smaller businesses and X is better for larger businesses, especially chain franchises, gaming, and the tech industry. I don't see very many people using X for small businesses anymore because the algorithm seems to favor other things. At least in my experience. I am still going to attempt to make use of it though.

I guess I should give Facebook another go then. It isn't like I have anything well known online. It is mostly localized which doesn't help.

On 6/15/2026 at 9:27 AM, ChrisWP said:

Why not both? You can get a good mix that way. I never tell people to limit their socials. Even if one works better than the other, having multiple accounts helps to build trust, traffic, and generate the concept of your website or business being authentic.

I may as well, right? I will see what is available today and make an X account for it. I am considering a rebrand of the name though so I have to decide on that first.

23 hours ago, jonasb23 said:

I guess I should give Facebook another go then. It isn't like I have anything well known online. It is mostly localized which doesn't help.

And that is where it shines. Think of Facebook marketplace. A lot of local businesses thrive on there because it helps people find things in their area. Plus, if you run ads you can also target your own location and people in the surrounding areas.

On 6/20/2026 at 11:03 AM, jonasb23 said:

I may as well, right? I will see what is available today and make an X account for it. I am considering a rebrand of the name though so I have to decide on that first.

Just try to pick something and stick with it. You don't want to rebrand and then decide you don't like it a few months from now and have to change all your social accounts again.

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