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How do you figure our pricing for services?

Featured Replies

Without going into too much detail, I have a website where I will be offering services to businesses that deal with cloud storage.

I am trying to figure out the best approach for finding fair pricing points for packages and services. It seems like they are all over the place. I don't want to charge too much but I also don't want to undersell my work either. I know if I don't charge enough, it can actually hinder people from working with me. The whole "too good to be true" pricing points. I want to avoid that.

Figure out what you want to earn an hour. This will be your baseline. You then add anything that costs you money into the equation. So if you use paid programs, more expensive internet, etc. you add this to the hourly fee. So you make sure everything is accounted for plus you get what you desire per hour.

If you ever think you are charging too much or too little, check your home location on Google and search for what your service costs in your specific area.

Okay so I have an idea of what everything I use runs me but I am still struggling with what I want to earn. I did look on Google and the price ranges everywhere from $22 an hour all the way up to $60 an hour, which is nuts! I guess I can go somewhere in the middle and do $40 an hour?

On 6/28/2026 at 11:02 AM, Rege92 said:

The whole "too good to be true" pricing points. I want to avoid that.

Take whatever you think is the lowest end and increase it from 10% to 30% and start there. This will help you avoid that but if you want to ensure you aren't underselling yourself, James gave you good advice!

On 7/5/2026 at 10:45 AM, TJW1984 said:

Take whatever you think is the lowest end and increase it from 10% to 30% and start there. This will help you avoid that but if you want to ensure you aren't underselling yourself, James gave you good advice!

Oh okay, this seems like it could work. I appreciate the help from you and James. It does make sense when you break it down this way and account for what I want to make.

On 7/12/2026 at 11:14 AM, Rege92 said:

Oh okay, this seems like it could work. I appreciate the help from you and James. It does make sense when you break it down this way and account for what I want to make.

Something else to consider are sales and deals. You can offer those without dipping below your lowest acceptable price point. A lot of people price slightly above to account for sales in the future. This is why I went as high as 30%.

  • 2 weeks later...
On 7/17/2026 at 8:47 AM, TJW1984 said:

Something else to consider are sales and deals. You can offer those without dipping below your lowest acceptable price point. A lot of people price slightly above to account for sales in the future. This is why I went as high as 30%.

Right, that makes sense. I think I have managed to figure out some figures. I am going to test the waters soon and see how it goes. Fingers crossed I picked a good price point!

On 7/30/2026 at 9:47 AM, Rege92 said:

Right, that makes sense. I think I have managed to figure out some figures. I am going to test the waters soon and see how it goes. Fingers crossed I picked a good price point!

Just keep tracking things and lower prices in 6 to 8 weeks if you don't notice anything moving the needle. Just do it by small amounts. And make sure to consider the seasonal stuff coming up. A lot of places run deals mid September through December.

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