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Do paid ads help rankings, or are they just for traffic?

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One of our friend is pulling a lot of traffic from China through paid ads. We’ve been working on SEO for around 4 months now but still nowhere near their level. Should we also consider paid traffic to help rankings, or just stay focused on SEO?

Paid traffic can maybe bump DA, but that doesn’t really mean much. If you want better keyword rankings, focus on on page SEO and guest posts. Organic traffic from real searches is what actually matters.

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