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Only have $500 for marketing a launch. Where do you spend it?

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I have a small launch coming up and a five hundred dollar marketing budget. No room for error. If you had to pick one or two places to spend it, where would you put the money?

I would spend it on a great lead magnet and a simple landing page. One channel, one offer, one week of promotion. Depth beats breadth when the budget is tight

I would invest in one piece of cornerstone content that lives forever. A blog post, a video, or a podcast episode. Paid ads die when the budget runs out. Content keeps working..

I spent my first five hundred on outreach. Direct messages to people who already engaged with my content. Not ads. Personal invites. Conversion rate was insane because the relationship was warm.

I spent my first five hundred on outreach. Direct messages to people who already engaged with my content. Not ads. Personal invites. Conversion rate was insane because the relationship was warm.

Based on everything I know and have looked into myself, I would say to spend it on Facebook or X ads. Maybe both depending on your niche.

Both platforms offer targeting ads that can really be useful to get right to your target audience. I have seen so many success stories from both.

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