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How to go from 0 customers to a loyal fan base of reliable sales?

donnie
in Offer Lab

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In terms of content creation online, I know tons of people sell items and merch as well as do colabs. While most viewers don't spend any money, all these creators still seem to make good money selling merch because they have a loyal fan base that will reliably spend money on their items. How does someone go from 0 to that? Is it something that happens over time?

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