I know a lot of people still rely on e-mails and newsletters to boost sales and traffic.

I am just curious what things actually work to get people to not only open the e-mails, but click on links in them. I personally seldom do this unless it is some sort of sale I am interested in.

I heard gamification works really well but this depends on what kind of niche you fall under. It won't work for all of them. Surveys and polls can work for just about any niche though so you can look into including those.

On 7/1/2026 at 9:19 AM, Rege92 said:

I heard gamification works really well but this depends on what kind of niche you fall under. It won't work for all of them. Surveys and polls can work for just about any niche though so you can look into including those.

This is true. Don't just stop with surveys and polls though. If you have a shop, integrate some chances of winning discounts with animated wheels or other games if you can. Those always get a good high click rate. A lot of online businesses do this sort of lottery style discount thing now because it works.