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What sort of things encourage people to interact with e-mails?

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I know a lot of people still rely on e-mails and newsletters to boost sales and traffic.

I am just curious what things actually work to get people to not only open the e-mails, but click on links in them. I personally seldom do this unless it is some sort of sale I am interested in.

I heard gamification works really well but this depends on what kind of niche you fall under. It won't work for all of them. Surveys and polls can work for just about any niche though so you can look into including those.

On 7/1/2026 at 9:19 AM, Rege92 said:

I heard gamification works really well but this depends on what kind of niche you fall under. It won't work for all of them. Surveys and polls can work for just about any niche though so you can look into including those.

This is true. Don't just stop with surveys and polls though. If you have a shop, integrate some chances of winning discounts with animated wheels or other games if you can. Those always get a good high click rate. A lot of online businesses do this sort of lottery style discount thing now because it works.

Usually sales and discounts work the best. This only applies to people selling items though. If your e-mail is more about getting people to read or engage in something, it is a lot harder to get them to do it.

I will tell you for me, personally... I only ever click links in e-mails if I intend on buying something. If there is a sale for example, I will click links to check them out. I rarely open an e-mail without any intention to redirect me to an action. So maybe focus on that?

I guess this all makes sense. Thanks guys.

I am not sure what I could do about it at the moment as I don't sell or offer sales of things right now but I will keep this all in mind!

On 7/2/2026 at 9:42 AM, jonasb23 said:

This is true. Don't just stop with surveys and polls though. If you have a shop, integrate some chances of winning discounts with animated wheels or other games if you can. Those always get a good high click rate. A lot of online businesses do this sort of lottery style discount thing now because it works.

Oh right, those animated wheels for deals. I have gotten emails with those in them. Even when I don't intent on shopping, I spin the wheel just to see what I won! Haha, I guess if I was more interested in spending money, I would be a target audience for those things.

On 7/12/2026 at 11:15 AM, Rege92 said:

Oh right, those animated wheels for deals. I have gotten emails with those in them. Even when I don't intent on shopping, I spin the wheel just to see what I won! Haha, I guess if I was more interested in spending money, I would be a target audience for those things.

They work because they grab interest. I just have to think of a way to capitalize on this for my niche. I have yet to figure out how to get more people clicking links in my email list.

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