Every guru says niche down. But I see generalists making millions and specialists struggling. Is niching actually the only path or is it just advice that sounds good in theory?

I niched down and revenue tripled. But I was already making some money as a generalist. Niching accelerated what was working. It did not create something from nothing.

Niching is necessary for marketing efficiency. Not for capability. You can serve broadly but you must market narrowly. The niche is who you talk to, not who you can help.

I stayed general for five years. Made good money. Niched last year and made more with less effort. The difference was messaging clarity, not skill improvement.

I am paralyzed by this decision. Generalist feels safe. Niche feels risky. Hearing that you can serve broadly but market narrowly is a helpful distinction. How did you pick your niche Marcus_C?

Added productized service to my custom work. Now I have predictable revenue AND premium projects. Best of both.

I think this depends on what you are actually wanting to do and achieve. For certain things, being more specific with your location matters more than focusing in on one niche. Also you could always expand outward. Scaling back is a lot harder and requires a lot more work.