From first two years of selling to everyone like Freelancers, small business owners, agency owners, coaches and ecom stores with a pulse and a credit card was my target audience.

My messaging was all over the place. My offers were generic. No one felt I was talking to them because I was talking to everybody.

Then I made one change. I picked one very specific person. A freelance graphic designer with three to five client, making around fifty to sixty thousand a year, struggling to raise rates without losing clients. That was it that was my entire audience.

Everything changed my copy spoke directly to her struggles. My offer addressed her specific fears. My case studies featured people exactly like her. She read my stuff and thought "this person gets me.

Revenue doubled in three months. Not because I found some magic marketing hack. I finally stopped trying to became the obvious choice for those type of person.

It feels scary like leaving money on the table, but the opposite is true. The more specific you get, the more you find people and it is easier to charge what you worth.

What is the most specific audience you served and how did it work out?

I think it is a good idea to find the kind of audience or client base you want and go all in. Trying to please everyone never works. I have had success when I toned down my messaging and reach and focused on niche groups of people.

Productized my consulting into a "Messaging Audit." $1,500. 2-day delivery. Clients love the clarity. I love the efficiency.