I have a small list and I am terrified of emailing too much. How often do you send without people getting annoyed? I do not want to be that person who spams their list.

I email five days a week and my unsubscribe rate is under one percent. The frequency is not the problem. The relevance is. If every email solves a problem, they want more.

Most people email too little, not too much. If you are providing value, you are not spamming. If you are selling every time, once a month is too much.

I was scared of this too. I started with once a week and gradually increased. My audience actually told me they wanted more. You might be underestimating their appetite.

I look at reply rates, not unsubscribe rates. If people are replying to my emails, the frequency is right. Silence is the real metric that tells you it is too much or too little.

I usually stick to around 1 email a week. Keeps it consistent without overwhelming people, and I only send it when there’s actually something useful to share

My email list is 800 people. Smaller than most. But 30% open every email and 5% buy. Quality over quantity, always.

I email five days a week and my unsubscribe rate is under one percent. The frequency is not the problem. The relevance is.

Most people email too little, not too much. If you're providing value, you're not spamming. If you're selling every time, once a month is too much.

I look at reply rates, not unsubscribe rates. If people are replying to my emails, the frequency is right. Silence is the real metric.

I started with once a week and gradually increased. My audience actually told me they wanted more. I was underestimating their appetite.

I have a value first rule. Three educational emails for every one promotional email. Keeps the balance right.

I email when i have something worth saying. sometimes that's 3 times a week. sometimes that's once. my list stays engaged because i respect their attention.

I asked my list directly: more or less? 70% said more. i was the bottleneck, not their interest. ask your audience instead of guessing.

The unsubscribe rate doesn't matter. the complaint rate does. zero complaints means i'm not burning people out, even if 5% unsubscribe. that's just audience refinement.

I have a value check before sending. would i pay to receive this email? if no, i don't send it. high bar but keeps quality up.

Test, sent daily emails for 30 days. expected mass unsubscribes. got 2% unsubscribe and 15% more opens. my fear was the problem, not the frequency.