Offer Lab

I have been at the same rate for a year and I am terrified to raise prices. What if clients leave? What if nobody pays the new rate? When did you actually make the jump and what happened?

I am at the point where I am doing everything myself and it is starting to break me. Client work, content, admin, emails. I know I need help but I am scared to hire. When did you know it was time to bring someone on?

I have been freelancing for about eight months and a prospect just asked me for a coaching package. I have no idea what to charge. I feel like I'm pulling numbers out of think air. How did you figure out your first price without looking like an amateur?

I am finalizing my course terms and debating the refund policy. No refunds feels harsh. 30-day guarantees feel risky. What do you actually offer and have you ever been burned by it? I need a policy that protects me without scaring buyers.

I am launching a course next month and debating the format. Long form sales page or a short video sales letter. For those who have tested both, what actually converted better and why?