I have been serving online business owners for two years and I am exhausted. Everyone wants something different and I am constantly context switching. When did you realize your niche was too broad and how did you narrow it without losing income?

I was helping all women in business. Then I narrowed to female coaches launching their first course. Revenue doubled in six months because my messaging finally landed. Specificity is scary but it pays.

Your niche is not too broad. Your offer is too vague. I can help online business owners if I sell strategy. I cannot help them if I sell everything. Narrow the offer first. The niche follows.

I niched down when I started saying no to 80% of inbound leads. Terrifying at first. But the 20% I said yes to paid more and referred more. Scarcity creates demand.

I needed this thread. I say yes to everyone because I am scared of losing revenue. Hearing that saying no actually increased your income is a complete mindset shift. How long did it take to see results after narrowing?

@HannahK Female coaches launching first courses is still broad. That's thousands of people. What specifically about them? Course type? Revenue level? Pain point? The narrower you go, the faster you grow. I went from "business owners" to "freelancers who hate sales calls." 10x easier.

@HannahK @DerekNoBS This is exactly what I needed. Update: I audited my last 20 clients. 70% were coaches in wellness with podcasts. That's my niche staring at me. Repositioning my messaging this week. Will report back on results.

I was helping all women in business. Then all female coaches. Then female coaches launching first courses. Each narrowing doubled my revenue. The fear of excluding people is costing you money.

@HannahK Female coaches launching first courses is still broad. That is thousands of people. What specifically about them? Course type? Revenue level? Pain point? The narrower you go, the faster you grow.

@DerekNoBS You are right. I actually narrowed again: female coaches in health and wellness who have a podcast but no email list.

My niche found me. I kept getting SaaS clients. Leaned in. Now I'm known for it. Sometimes the market tells you before you know.

@HannahK How did you discover that specific of a niche? Did you survey existing clients or did it emerge from conversations?

Tried to serve everyone. Burned out. Now I serve one person extremely well. Business grew when audience shrank.

When your marketing feels like shouting into a crowd. I was helping all online business owners. Then all female coaches. Then female coaches launching first courses. Each narrowing doubled my revenue.

Female coaches launching first courses is still broad. That's thousands of people. What specifically about them? Course type? Revenue level? Pain point? The narrower you go, the faster you grow.

I audited my last 20 clients. 70% were coaches in wellness with podcasts. That's my niche staring at me. I just had to look.

I thought niching would limit me. Instead it made me referable. People know exactly who to send my way now.