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Growing my Instagram account

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So I have an IG account that is tied to one of my websites. The niche is in gaming, without getting into specifics. I am trying to find a way to get more followers and more interactions so I can not only redirect people to my website but hopefully do sponsorship posting for big companies in the same niche. I have not used IG in years and only recently just started this account. I only have a handful of followers. How do I get these numbers up?

I am not an expert when it comes to Instagram but I was able to build up one of my accounts. I have since stopped using it as much but I can tell you the most important thing on there is to be consistent with your content and make sure it is good quality. Commenting on other people's posts helps boost yours too.

A lot of people recommend making use of Reels. I never have with my accounts and they do just fine but I guess this is something that Instagram pushing themselves so it is a good idea to put time into it now.

I noticed when I do more replies, it boosts things. I don't think it is so much about likes as it is views and interactions now. Likes can be easily botted so social sites don't use it as a metric for promotion as much anymore.

On 7/15/2026 at 9:03 AM, BlueDrag0n said:

A lot of people recommend making use of Reels. I never have with my accounts and they do just fine but I guess this is something that Instagram pushing themselves so it is a good idea to put time into it now.

What are Reels? I can't say I ever dabbled with them. I know I seen them being promoted back when they were new to the platform but I don't understand the point of them. It seems like just posting pictures does the best with videos sprinkled in occasionally.

I will tell you I managed to grow mine entirely by mistake. I wasn't trying to lol

What I mean by this, is I am not sure what I did to make it work. I was just active on it often enough and it got larger as time went on. It also helped that some of my friends were boosting the activity. We were making jokes and having conversations in the comments so the posts looked more popular than they probably were.

I think it was far easier to grow an Instagram account back in the earlier days of the platform than it is now. A lot of people just do it as a means to get sponsorships cause that is where the real money is. But since everyone is trying it, everyone is all using the same tricks and they just don't work like they once did. So I am not sure what works anymore.

Something no one has mentioned thus far that I think is important is using SEO-friendly captions with searchable words on your posts, preferable in the first few lines. Hashtags don't matter anymore IMO. I think if you look for the best words to use for your niche it can help a lot.

On 7/22/2026 at 8:44 AM, simonsays said:

I will tell you I managed to grow mine entirely by mistake. I wasn't trying to lol

What I mean by this, is I am not sure what I did to make it work. I was just active on it often enough and it got larger as time went on. It also helped that some of my friends were boosting the activity. We were making jokes and having conversations in the comments so the posts looked more popular than they probably were.

That seems to line up with what people recommend. I am not a heavy Instagram user but I was considering going back to my older account and refreshing it to give a boost to my YouTube channel. I noticed a lot of people saying to get conversations and stuff going in the comments.

On 7/21/2026 at 8:42 AM, dannydobbs said:

What are Reels? I can't say I ever dabbled with them. I know I seen them being promoted back when they were new to the platform but I don't understand the point of them. It seems like just posting pictures does the best with videos sprinkled in occasionally.

It is just their version of Tiktok videos, or "shorts" over on YouTube. They tend to do better than just posting nothing but pictures which is why they are recommended to help accounts grow. I think they get recommended more on the platform.

On 8/4/2026 at 10:51 AM, BlueDrag0n said:

It is just their version of Tiktok videos, or "shorts" over on YouTube. They tend to do better than just posting nothing but pictures which is why they are recommended to help accounts grow. I think they get recommended more on the platform.

That makes sense! They likely promote them more because they want to take people away from other platforms like TikTok.

Was it Twitter that bought Vine? I still wish they would have kept that around. It was the only video platform I liked.

On 7/28/2026 at 9:35 AM, johnnykipp said:

That seems to line up with what people recommend. I am not a heavy Instagram user but I was considering going back to my older account and refreshing it to give a boost to my YouTube channel. I noticed a lot of people saying to get conversations and stuff going in the comments.

And as mentioned before by others, Reels helps boost things too. You just either have to make videos or save them from other platforms.

If you want to farm for content, check out places like Reddit or 9GAG for videos that will go viral on most platforms. You can save directly on 9GAG if you are signed in but you will have to use a secondary site to download Reddit videos. Just search "download reddit video" and you should see a number of options where you just paste the link and it downloads the video for you.

On 8/10/2026 at 9:46 AM, simonsays said:

If you want to farm for content, check out places like Reddit or 9GAG for videos that will go viral on most platforms. You can save directly on 9GAG if you are signed in but you will have to use a secondary site to download Reddit videos. Just search "download reddit video" and you should see a number of options where you just paste the link and it downloads the video for you.

Thank you for the tip! I remember seeing 9GAG ages ago but I figured the site wasn't around anymore. I will have to stockpile on some viral content to use and see what happens.

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