Uhm.. scaling means doing less, not more. You are probably still trying to be the technician, the marketer, and the CEO. Pick one. The other two get systems or get hired out.
Most people hire too early and hire the wrong role. If you can not clearly document what you want them to do in a checklist, you are not ready. You will just pay someone to watch you figure out your own systems.
Built my first course in three months. Beautiful slides. Professional lighting. Solid two copies. Second course I pre-sold with a Google Doc outline and a Loom video. Seventeen sales in forty eight hours. Build after you know will pay.
Everyonre overthinks this. Pick a number that feels slightly uncomfortable and say it with a straight face. If they do not flinch, it is too low. If they laugh, you know your ceiling.